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About Startup Company
Startup Company puts you in the seat of a fledgling CEO with a modest investment. You must build a website, add features, expand hosting, and run marketing while choosing office space that fits your growing team.
The game lets you recruit staff, upgrade to a personal hosting centre, and optionally acquire rivals. Community content is supported through Steam Workshop and Localizor, letting players add mods and translations.
01 / THE GUIDE
Website Development
Feature work is the engine of growth; each new function you add is meant to draw more visitors and keep the site competitive against larger tech giants.
Because traffic rises with each upgrade, the game links feature development to the need for larger hosting solutions, making the two systems interdependent.
- Test a small feature change before a large overhaul to see how traffic responds.
- Schedule marketing pushes after a feature release to amplify visitor gains.
02 / THE GUIDE
Office Management
The city offers offices of many sizes and shapes; you select one, arrange furniture, and decorate it to suit your team.
A well‑organized office contributes to keeping employees happy, which the game notes as a factor in retaining staff against competitor offers.
- Compare layouts that prioritize space versus decoration to see which feels more functional.
- Observe how changes in office size affect the number of employees you can comfortably host.

03 / THE GUIDE
Employee Recruitment
As the company expands you must hire additional staff, increasing overall capacity for development and operations.
Over time employees begin to demand more from the company, so retaining them becomes a strategic consideration.
- Track hiring costs against the output increase each new employee provides.
- Watch for demand spikes that may signal the need for office or salary upgrades.
04 / THE GUIDE
Hosting Infrastructure
Initial traffic runs on virtual servers, but as visitors grow you must transition to a fully featured hosting centre you own.
Stable and reliable servers are described as essential for keeping the website operational under increasing load.
- Plan hosting upgrades before major feature releases to avoid capacity bottlenecks.
- Compare the limits of virtual servers with the capacity of a dedicated centre when budgeting.
05 / THE GUIDE
Community Mods & Localization
Startup Company is fully moddable through Steam Workshop, allowing players to add or change content.
Translations are supported via Localizor, inviting the community to provide language packs.
- Browse popular Workshop items to see how they alter core mechanics.
- Try a translation pack to compare the experience of playing in another language.





COMMUNITY
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